Showcase
PROactive Clinical Trial Results
The challenge
To support the results presentation of the PROactive Clinical Trial at the 41st annual meeting of the European Association for the Study of Diabetes (EASD).
The trial showed, for the first time, that an oral medicine can reduce heart attacks, strokes and premature death in high-risk patients with type 2 diabetes.
This was an innovative and high-risk project as the results needed to be:
presented at the venue (The Peace and Friendship Stadium) in Athens
simultaneously broadcast and webcast around the world
The support
Commissioned by On Screen Productions, the remit included:
supplying show-ready laptops and cue light system
advanced PowerPoint editing and production of over 300 slides
producing additional slides to help presenters explain complex points
production rehearsals in London and Athens
on-site slide 'pushing' for the main presentation and the press conference
Subject to a confidentiality agreement and given access to the results weeks before, I worked closely to the brief and liaised with the presenters (professors from five countries), statisticians (from Nottingham Clinical Research) and a medical writer to ensure the slides were ethical and scientifically accurate.
The results
This project concerned commercially sensitive and potentially life-saving trial results that needed to be conveyed to a global audience. It reached:
10,000 registered delegates
20,000 webcast viewers
live broadcast to 160+ TV stations
viewing figures in excess of 50,000
The pressure was immense but all the objectives were met or exceeded.
Read what the client had to say
Disclaimer
Written with the exclusive consent of On Screen Productions Ltd (the client).
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